Unmute Your Mind

Don’t Smile-Coat It | Don’t Work-Coat It | Don’t Social-Coat It

The “Unmute Your Mind” campaign, launched by Agapely Advisory MHI (Mental Health Initiative) on World Suicide Prevention Day, aims to address the critical link between mental health stigma and suicide. By aligning our message with this observance, we emphasize the importance of open conversations about mental health to reduce the risk of suicide.

At Dhance365, we approached the campaign with a unique creative lens. We recognize that individuals often conceal their true emotions behind layers of social façades, whether through forced smiles, relentless work success, or carefully curated social media profiles. Our campaign encapsulates this struggle with powerful phrases: “Don’t Smile-Coat It,” “Don’t Work-Coat It,” and “Don’t Social-Coat It.” These succinct messages convey the importance of authenticity, encouraging individuals to reveal their true feelings rather than hide behind societal expectations. By inspiring individuals to unmute their minds, speak out, and reach out for genuine help, we aim to dismantle the stigma surrounding mental health and foster a culture of empathy and understanding.